My story started 10 years ago when my son was diagnosed with autism. I became obsessed with psychology, human behavior, and social dynamics. I still remember the day I was told he was autistic. I was working as an account executive with Yellow Pages, sitting at the Holiday Inn after a business meeting. I recall that moment like it was yesterday. I have since dedicated my life to understanding how the human brain works but have come to relies its about the human heart.
Back then Google was just breaking through into mainstream conversation and there was a massive paradigm shift in how consumers were seeking out products and services. Less and less people were using traditional media - big companies were realising that Yellow Pages, TV and Radio were not as effective and communication was rapidly becoming an even playing field. I saw a huge opportunity for brands to tell their story via the internet so I opened a production company that was focussed solely on visual storytelling to humanize brands.