The wealth education space fills with a new guru every week. Mark was already spending heavily on traffic and funnel structure. What he did not have was a reason for people to connect with him.

We spent pre production finding the why. Not just Mark. His family. His staff. Enough questioning to do the story justice.

What came back was a man who grew up watching his parents fight at home, and worked out the fights were always about money. That is what set him on the path to building an education empire, teaching people the steps he took to build his wealth so they could repeat them.

The film went online and is played to the room every time he presents on stage.

It gave him authority in the industry. Brand awareness, standing among peers, and sales that followed the trust.