Our young ladies need more role models
This is just another boring corporate video. Nothing entertaining unless you are in the market to buy a Mercedes Benz. HOWEVER what's special about this story is the undertone which most wouldn't see unless highlighted. Susan Butler is the dealer Principal, I have been following her career for many years. What I love about Susan is that she is showing other women sublimely that they too can be leaders. Half way through the film you will notice a young lady working as a mechanic, she won apprentice of the year across the whole of Australia. Inspiration is all around us preaching to us through books, television, magazines, social media...its everywhere but in my opinion true inspiration comes from role models like Susan that are doing not telling. Our young women and little girls need more role models like this to encourage them to step up and in turn inspire others.
P.S. Don't worry fellas I'm not going pink ;) I still believe we are the better drivers!
Client: Mercedes Benz // Melbourne Airport
Director: Michael Hanson
Producer: Shahzadi Jehangir
DP: Michael Hanson & Noel Evans
Editor: Michael Hanson
Agency: Humanize You