The world is starving for connection. More now than ever we need creatives to work together to bridge the gap of connection marketing. Lets shape the industry and support one another!
It can be very hard to create content, especially if your the one in front of the camera, the whole thing can be overwhelming - I support many ad agencies, marketing managers and business owners with big ambitions to create engaging content for their brand - In todays episode I shed my view point on my own content creation thought process for my clients - This is the 3 best types of content to create!
A great tip for creating content for your marketing department, business owners should pay attention to what people are doing, not what they are saying.
HOW TO USE A HOLLYWOOD SECRET FOR YOUR MARKETING? // In this episode I talk about a technique that Hollywood use all the time, I feel a lot of businesses in their marketing efforts just wanna look polished and scripted but there is magic in showing a human side which involves conflict - I always tell my clients to never be afraid to show conflict.
I HAVE NEVER BEEN SHY ABOUT THIS // You should invest in your brand story. It takes time, care and expertise to craft a good business narrative. It’s in the details like charter development, colour, pacing and structure of story which then ties back to the overall strategy and vision of the brand. Big corporations take this stuff seriously because they know the leverage of owning narratives. You only have to look at Nike, Apple and Google and ask yourself ‘would they be where they are today without the frequency of stories’.
We humans know when we are being sold to. When a website is full of features and benefits it speaks to the logical mind which just leads to price comparison. In today's episode, I talk about story to wrap meaning around your products and services to help your audience digest the information better. There's a huge opportunity to connect with prospects and deepen your connection with existing consumers through storytelling. Ultimately this leads to higher conversions for your website.
Video marketing can be used for either active marketing (when someone knows the service and product and is activity seeking it out) or passive marketing, (when someone isn’t looking but will see a brand in passing like scrolling on Facebook) I see a huge opportunity in today’s world to do a lot of passive marketing. In this episode I explain owning the buying word in your consumer's mind. Passive marketing can be extremely effective for this especially to deepen relationships with existing consumers and engaging your audience.
Your story is the biggest currency you own. This statement has never been more relevant than it is today. We live in a phenomenal time to be owning and telling our business narratives. In this episode I explain the power of storytelling and my obsession with it.
In this episode I talk about the importance of strategy before creating content. My biggest tip is to get your end goal down first then work backwards to start the creation process, let the strategy guide you with making your content then you can start to craft creativity.