If you are a marketing manger, corporate innovator or entrepreneur - It doesn’t matter if you have a world class product, service or a breakthrough idea. Your biggest challenge is being able to convey your message in a manner that relates, connects and drives action.
Marketing giants are saying that attention and traffic is the asset. So, the default for most marketing efforts is to buy traffic, create ‘me too’ content and advertise it into as many channels as possible. There is very little focus on the quality of the core message.
I believe that attention alone is not enough. Attention is just eyes and ears. Without connection and influence you’ve got nothing. I am obsessed with the science of storytelling to create an emotional connection. My vision is to humanize brands by telling real, human to human stories that pull us in, inspire us, entertain us and educate us. Stories that spark our curiosity, make us smile and warm the soul.